online market research

CLARITAS Webinars

View our free webinars from the comfort of your office

Nielsen Claritas experts present live, webinar learning opportunities on industry-specific topics. These online market research seminars on utilizing our tools and techniques are an invaluable way to learn about products and trends that aid in making better marketing decisions. Best of all, you never have to leave the office to receive market research training and the webinars are free! This fast, easy way to meet and learn reduces the need for expensive and time-consuming travel and puts communication only a mouse-click away.

RECORDED WEBINARS

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2008-2010 Media and Communications Trends – Tips to Survive in Today's Volatile Economy

Chicken Little may have been right. The Dow is skyrocketing and plummeting from one day to the next; companies are retrenching. Amid stories of frozen credit markets, humbled investment bankers, layoffs and the occasional bright spot, what's the likely impact on the media and communications industries? In this complimentary webinar, we will discuss:

  1. Major trends influencing the market
  2. Ad Sales Forecasts through 2010
  3. Fiber Optic TV trends
  4. IP and Mobile phone trends
  5. Latest trends in DVR subscription, ownership and usage
  6. Internet video trends
  7. Who is driving leading these trends?

To view the presentation slides (in PDF format), click on the link below.

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Consumer Reaction to the Banking Crisis

With an abundance of changes in the banking industry, how does the public perceive the future of the economy and their bank? Nielsen Claritas has conducted a thorough research project to answer this question. In this webinar, we will answer the following questions:

  • How do consumers perceive the state of the economy in 2009?
  • What is the consumer perspective of personal savings, home value and job stability in 2009?
  • What is the reaction to individual banks and how likely is it that a consumer will end the relationship with their institution?
  • Which banks does the public perceive to be the most stable?
  • What activities/purchases will the public forego as a result of the recent economy?
  • Who do consumers think is most accountable for the current financial market situation?

To download the .wmv file recording (compressed in ZIP format), right-click on the link below and choose "Save Target As...".

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To view the presentation slides (in PDF format), click on the link below.

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New Leading Indicators of Growth – Finding Opportunity in a Slow-Growth Environment

The grim state of the economy has forced many retailers into scaling back their expansion plans and caused shopping center developers to delay new projects indefinitely. But a recent analysis by Nielsen Claritas has found light in the distance – pointing to market expansion opportunities for retailers over the next five years. In this complimentary webinar, we will discuss:

  • The nation's fastest growing markets by population, signifying growth markets for store openings and renovations
  • Telltale economic signs and the new leading indicators
  • Affluence: Following the Money
  • Increasing Ethnic Diversity

To download the .wmv file recording (compressed in ZIP format), right-click on the link below and choose "Save Target As...".

Download Recording >

To view the presentation slides (in PDF format), click on the link below.

View Presentation Slides >

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Next Generation Targeting – Synchronizing Online & Offline Behavioral Targeting

What if you could use segmentation to integrate your offline and online advertising, complementing your online behavioral targeting efforts and creating a world where buying your product becomes second nature? In this webinar, we will discuss the next generation of target marketing efforts that combine traditional advertising with digital media initiatives and the future of online advertising.

Nielsen Claritas, the leaders in precision targeting, and Nielsen Online, experts in measuring online audiences and consumer behavior, will present in-depth findings to provide advertisers, marketers and publishers actionable insights to:

  • Compare behavioral targeting and segmentation – are they complimentary or competitive?
  • Understand the broad spectrum of online media & targeting, integrating:
    • Behavioral Targeting
    • Social Networking
    • Rich Media
    • Video
  • Enter the Referral Zone, turning online chatter into profitable actions:
    • Ratings & Review Sites
    • Feedback/Complaint Sites
    • Blogs
    • Message Boards
    • Video and Photo Sharing
  • Avoid the reaction to "Skip Ads"
  • Develop a measurably-effective online/offline media strategy to reach your target audience

To download the .wmv file recording and presentation slides (compressed in ZIP format), right-click on the link below and choose "Save Target As...".

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Topic: Market Segmentation 101 – Quick Solutions on a Shoestring Budget

In today's challenging economic environment, it's essential to allocate your marketing dollars to attract customers and prospects that are ready to buy. Nielsen Claritas can show you how to use segmentation methods that work with any size marketing budget to identify and reach buyers by location, product usage, lifestyle, channel preferences, media usage and more!

We will discuss:

  • What is Segmentation?
  • Customer Lifestyle Trends
  • Product Usage & Technology Adoption Trends
  • Segmentation Solutions to Fit Any Size Budget
  • Real-Life Examples

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Competitive Intelligence 101 – Techniques to Win in a Tough Economy

Will your brand sustain or grow during this economic downturn? With tightening budgets, how will you get the most value out of your marketing efforts in an increasingly competitive media environment? Join our experts as they discuss market research and target marketing best practices designed to help product campaigns better succeed.

The agenda for this webinar will utilize real-life success stories to demonstrate how you can:

  • Create benchmarking analysis using historical competitive media expenditure and audience information.
  • Evaluate competitive spending
  • Find out in which local markets your competitors are focusing their advertising and the media they are using
  • Scrutinize the competitor's creative strategy
  • Compare sales growth metrics against competitors' ad cycle patterns

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Bull's-Eye: Hitting the Mark in the Senior Market

Learn how to attract and retain seniors to your healthcare programs. In this webinar, we will discuss how Deft Research and Nielsen Claritas can provide an integrated solution to help you identify your best targets in the senior community. We will also discuss how you can create unique marketing messages based on health and lifestyle information about your senior prospects.

To download the .wmv file recording and presentation slides (compressed in ZIP format), right-click on the link below and choose "Save Target As..."

Download >

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Upcoming Events

Resources

  • 2008-2010 Media and Communications Trends – Tips to Survive in Today's Volatile Economy

    View the webinar's content deck
    (Requires Acrobat Reader)
    Download >

  • Consumer Reaction to the Banking Crisis

    Download a .wmv of the recorded webinar
    (Right-click on the download link and choose "Save Target As...")
    Download >

  • New Leading Indicators of Growth – Finding Opportunity in a Slow-Growth Environment

    Download a .wmv of the recorded webinar
    (Right-click on the download link and choose "Save Target As...")
    Download >

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