CLARITAS Podcasts
Listen to marketing interviews featuring Nielsen Claritas' clients and partners
These digital audio recordings feature Nielsen Claritas clients and partners, as well as industry experts, discussing a wide range of topics: from success stories involving Nielsen Claritas products and services, to providing incisive perspective on trendy marketing topics, such as the burgeoning Hispanic and Baby Boomer markets.
Featured Podcasts
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Carl Spaulding, Nielsen SVP – Media Product LeadershipPlease click on the subject headings below to view podcast listings.
- > Update Demographics Interviews
- > "Affluence in America" Whitepaper Interviews
- > Nielsen Services Interviews
- > Other Podcasts of Interest
Update Demographics Interviews
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> Ken Hodges, Rapid Growth Estimates Interview – Ken Hodges, Nielsen Claritas' Chief Demographer, talks about the methodology used in compiling data to measure rapid growth areas. (9:38 min, 8 MB)
> Ken Hodges, American Community Survey Interview – Ken Hodges, Nielsen Claritas' Chief Demographer, discusses the American Community Survey and its importance in providing current demographic data. (9:42 min, 8 MB)
"Affluence in America" Whitepaper Interviews
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> P$YCLE Segments – "Affluence in America" whitepaper co-authors Jane Crossan, Vice President of the Nielsen Claritas Financial Services Group and Mike Mancini, Vice President of Nielsen Claritas Data Product Management, discuss how they segmented the New Mass Affluent wealth group into eight segments using P$YCLE; Nielsen Claritas' financial segmentation system, and the types of people these segments represent. (7:31 min, 5 MB)
> Second Cities – Jane Crossan and Mike Mancini talk about how the study broke down the New Mass Affluent wealth group by geographic area and found many were living in second cities – off the beaten path – so to speak. (5:41 min, 4 MB)
> Consumer Behaviors – The authors talk about how their analysis showed that the rich in some ways are just like the Average Joe, scoring high for clipping coupons and shopping at discount department store. (4:52 min, 4 MB)
> New Mass Affluent Group Defined – Jane Crossan and Mike Mancini provide insight into how they defined the New Mass Affluent wealth group and who comprises it. (6:10 min, 5 MB)
Nielsen Services Interviews
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> Carl Spaulding, Nielsen SVP – Media Product Leadership – Carl Spaulding, SVP - Media Product Leadership at The Nielsen Company , details how PRIZM segmentation is used to create Brand Rating Points and aid marketers in targeting prime prospects. (5:53 min, 5 MB)
> Pete Blackshaw, Nielsen Online International – Pete Blackshaw, Executive Vice President, Digital Strategic Services for Nielsen Online, and author of the new book "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000" covers such subjects as consumer control in the computer age and how it gives way to consumer-generated media. (7:31 min, 6 MB)
> Jonathan Carson, Nielsen Online International – Jonathan Carson, the CEO of Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, talks about the growing impact that consumer generated media has on the market. (9:00 min, 8 MB)
Other Podcasts of Interest
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> Andrea Blanco, ESPN – Andrea Blanco, Manager of Affiliate Research at ESPN, details how they use Nielsen Claritas data through such products like ConsumerPoint to find potential Comcast Cable viewers of ESPN Deportes. (9:16 min, 8 MB)
> Banco Popular – Learn how the banking institution has successfully implemented an integrated segmentation approach, using a suite of Claritas products and services. (13:05 min, 12 MB)
> U.S. Cellular – Listen how the wireless carrier successfully developed custom segments for a target marketing campaign aimed at the vastly growing prepaid wireless market. (14:48 min, 14 MB)
> Michael Weiss, Segmentation Consultant and Author – Mr. Weiss talks about the important role of geo-demography in marketing and his collaboration with Claritas, which has included naming PRIZM segment names. (10:03 min, 9 MB)
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