CLARITAS Videos

See and hear how our clients successfully use Nielsen Claritas tools to meet the challenges facing their company and industry

These videos highlight Nielsen Claritas clients and partners discussing their success stories involving our products and services, covering a wide array of industries and applications.

LifeStream

Tammy Rotellini describes how LifeStream, through the use of PRIZM market analyses, developed effective messages and creative materials targeted to those most likely to donate blood.

(Having issues viewing the above video? Try this alternate Lifestream video link.)

David Morris, of Michigan Economic Development Corporation, talks about how PRIZM profile data played an instrumental role in understanding current and potential tourists' lifestyle and media preferences.

(Having issues viewing the above video? Try this alternate Michigan Economic Development video link.)

Iowa City Press Citizen

April Reinhard details how the Iowa City Press Citizen increased sales for an auto dealer client, by working with Nielsen Claritas in developing multiple target groups based on their vehicle of choice.

(Having issues viewing the above video? Try this alternate Iowa City Press Citizen video link.)

General Board of Global Ministries

Reverend Dr. John Southwick, of the United Methodist Church, talks about how Nielsen Claritas marketing tools assist in the organization's efforts to support local churches in their service to the community, as well as aid the denominational leadership in their efforts with church planning and relocation decisions.

(Having issues viewing the above video? Try this alternate General Board of Global Ministries video link.)

Assurant Health

Learn how Assurant Health used Claritas data and tools to identify small business customers, and insurance agents as partners. Its marketing efforts have resulted in better allocation of resources to targeted marketplaces, and an improved opportunity to acquire new customers.

(Having issues viewing the above video? Try this alternate Assurant Health video link.)

Upcoming Events

AAAA Media Conference & Tradeshow
March 4-6, 2009
Hilton New Orleans Riverside
New Orleans, LA
More about AAAA Media Conference >
NAA's mediaXchange
March 9-11, 2009
Mandalay Bay Convention Center
Las Vegas, NV
Booth # 1749
More about NAA's mediaXchange >

In the News

Report: Communication Trends
An analysis that details consumer behavior across a wide range of telecommunication products and services
Read this report today >

White Paper: Finding Growth in Challenging Times
An analysis that reveals population expansion opportunities for retail
Read this white paper today >

Training and Events