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Answer your questions about consumer behavior
Overview
Nielsen Claritas offers access to leading syndicated surveys and databases of consumer behavior. With both national and local market profiles available, there’s no more effective way to accurately segment consumers by lifestyle, media, and product preferences.
Features & Benefits
Each year, the Nielsen Claritas Primary Research team surveys almost 200,000 households across its four key surveys, collecting vital information about financial, media and electronics behaviors. These four surveys Convergence Audit, Insurance Audit, Market Audit and Consumer Electronics Monitor–comprise the definitive “big picture” of consumer behavior.
Learn more about consumer behavior, call us at 866-737-7429
Convergence Audit
Actionable information and industry market research for voice, video, data and energy providers
Market Audit
The definitive database of consumer financial behavior
Insurance Audit
Detailed information on consumer behavior for a wide range of insurance products
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Resources
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Report: Communication Trends
An analysis that details consumer behavior across a wide range of telecommunication products and services
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White Paper: Finding Growth in Challenging Times
An analysis that reveals population expansion opportunities for retail
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Data Literature
View Data Product literature for clients
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2008 Update Demographics
2008 Update Demographics Data is now available
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Case Studies
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Products & Services
Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
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