CLARITAS Segmentation Systems

Identify complex customer trends at a glance

Overview

Nielsen Claritas offers segmentation systems that are optimized based on the key behaviors of your customers.

Gain strategic insight from:

• Incorporating consumer behavior
• Determining where your segments are located
• Viewing markets with the greatest concentrations of specific segments
• Viewing segments located near your sites.

Features & Benefits

Our segmentation research system provide a flexible framework for decision-making that is consistent from the household, to local markets, to the national level – and every level in between. Create a custom segmentation system unique to your company, and view sub-segments grouped according to their usage of your products and services, or use maps to get answers to vital strategic questions at a glance:

• What's the best location for my business?
• Where's my competition located?
• What are the important trends in my market?
• Who are my best prospects?

Our segmentation system reports cover demographic trends, consumer spending potential, business profiles, consumer segmentation, traffic volumes, and much more:

• View final segments built on a standard foundation
• Maximize lift over random or mass marketing for a wide variety of consumer behavior key drivers
• View customer characteristics such as lifetime value, churn, Recency-Frequency-Monetary (RFM), profitability, sales channel and regionality
• Incorporate key characteristics such as products purchased, amount spent and tenure, in addition to household demographics
• "Upshift" or "downshift" across market segments with total consistency

Technical Specifications

There are three essential components to how Nielsen Claritas builds our industry-leading segmentation systems that are essential for successful development and application, to learn more, view our methodology.

Learn more about your customers, call us at 866-737-7429.