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Save ArticleCLARITAS GenerationIQ
Consumer Targeting by Generation
Nielsen Claritas introduces its first age-based segmentation tool – GenerationIQ which classifies consumers into 7 GenerationIQ groups and 5 generations based on the events, lifestyles and values that shaped their lives. GenerationIQ helps marketers determine which products and services are most likely to appeal to specific age groups, what creative strategies would capture their attention and where target age groups can be found.
Designed to be used in conjunction with PRIZM, P$YCLE or ConneXions, GenerationIQ can provide added precision with:
- Consumer Profiling
- Trade Area Analysis
- Media Planning
- List Appending
- Target Group Management
- Creative Development
Optimize your target marketing efforts by age with GenerationIQ.
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White Paper: Finding Growth in Challenging Times
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Classify customers by age with GenerationIQ
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