marketing segmentation


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CLARITAS Segmentation

Get inside the mind of your target customer

Overview

In order to reach and retain profitable customers, you have to understand what drives their purchasing decisions, and tailor messages and products that resonate with them.

Nielsen Claritas can empower you with a vast range of marketing segmentation systems that effectively and efficiently identify your specific market segment, and show you the lifestyle behaviors and purchase preferences that drive their buying decisions.

Features & Benefits

Capitalize on hidden patterns of customer behavior with an invaluable resource that connects market demographics, customer segmentation analysis and behavioral survey data in one easy-to-use system.

As a leader in segmentation research since 1971, Nielsen Claritas marketing segmentation systems generate measurable results for our clients. They provide a flexible framework for decision-making that is consistent from the household, to local markets, to the national level – and every level in between. “Upshift” or "downshift" between market segments with total consistency, or create custom segmentation profiles with Profile-On-Demand.

Implement segmentation systems that identify:

  • Key customer demographics
  • Key purchase behaviors (including frequency, purchase type and purchase value)
  • Relative value of each consumer group

Understand what drives your customer’s purchasing behavior, call us at 866-737-7429.

marketing segmentationSegmentation Systems

Uncover consumer behaviors, shopping patterns and media preferences

marketing segmentationBehavioral Profiles

Customize your marketing programs with comprehensive and reliable customer behavior profile information

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