CLARITAS Cartographics

Maps that lead to profitable prospects

Overview

Cartographics includes mapping and data products that present area boundaries and relevant auxiliary data. These products vary from Census-defined geographies such as a county or block group, media-defined areas that include television markets, and industry definitions such as cable systems and wire centers.

Features & Benefits

Combining Cartographics with other data allows you to:

• Get an information-rich overview of the entire US
• Compare local numbers to national norms
• Retrieve data about an individual state or other geography
• Compare state data to data from smaller geographies
• Compare different geographic areas to determine suitable site locations
• Get specific analysis in large market areas
• Analyze trade areas such as a 2 mile radius around a store
• Perform in-depth analysis of local market areas
• Increase the return on direct mail campaigns by utilizing Nielsen Claritas Postal data
• Determine the location and type of advertising to buy in a TV market

Technical Specifications

Nielsen Claritas obtains data from multiple sources and creates boundaries through proprietary processes which enable their use within Nielsen Claritas software platforms. In addition to boundaries, Nielsen Claritas creates geographic cross-references, which allow the user to easily determine relationships between various levels of census, industry, media, and postal geographies–e.g., which counties are included in a particular DMA.

Ultimately, Nielsen Claritas is linking data from hundreds of sources to these cartographic boundaries. The user is able to examine the demographic makeup of a particular area, as well as financial, insurance, retail and other consumer behaviors. In addition, PRIZM, P$YCLE, and ConneXions segment distributions are available at different geographic levels.

Nielsen Claritas Cartographics provides users with a richer, more complete description of any market they wish to define–from a single store’s trade area to the nation as a whole.

Learn more about how the Cartographic capabilities of Nielsen Claritas can enhance your target marketing strategies, call 866-737-7429.