CLARITAS Update Demographics

Your answer to timely demographic information

Overview

Accurate demographic data is the foundation of successful research, planning, distribution and marketing strategies. For more than 35 years, marketers have relied on our rigorous research and solid methodology to produce on-target demographic estimates.

Nielsen Claritas experienced demographers are continuously refining our development strategies to ensure that we are providing the most accurate and timely data available.

2008 Demographic data is now available call us for more information.

Features & Benefits

Each spring, we release the Nielsen Claritas Update Demographics. This update is groundbreaking in small area estimates and draws upon the strengths of several of the Industry’s pioneering programs.

Since the U.S. Census Bureau only develops nationwide sets of data estimates for large Census geographies, starting at the county level, data suppliers must acquire and incorporate local level data (also known as small-area or local market data) into the census demographics for their demographic estimates and projections.

Our Annual Update Demographics offers more than just Census data. Our demographers spend months each year analyzing fresh demographic data from many sources, including local governments, consumer databases and postal delivery counts to create the most accurate and current set of demographic estimates available.

Nielsen Claritas Update Demographics includes:

Base Counts

• Population
• Households (occupied housing units)
• Family households (households with two or more related persons)
• Group quarters population (e.g., dormitories, military barracks and prisons)
• Housing units (house, apartment, or group of rooms intended as separate living quarters)

Population Characteristics

• Population by age
• Population by sex
• Population by race
• Population by Hispanic ethnicity
• Population by age by sex by race by Hispanic ethnicity

Household characteristics

• Households by income
• Households by size (number of persons)
• Age of householder
• Income by age of householder
• Households by Effective Buying Income
• Householders by race and Hispanic ethnicity
• Households by income by race of householder
• Households by income by ethnicity of householder
• Households by year householder moved into unit

Housing Characteristics

• Total owner-occupied units
• Owner-occupied units by value
• Housing units by year structure built

Means and Medians

• Mean and median household income
• Mean and median family household income
• Mean and median Effective Buying Income
• Per capita income
• Median age of population
• Median age of householders
• Median home value

Learn more about our Update Demographics methodology by calling 1-866-737-7429.

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