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Save ArticleCLARITAS Demographics
The premier source for demographic data
Overview
A marketing strategy is only as solid as the data it’s built on. Since 1971, Nielsen Claritas has set the industry standard by helping target marketers and location strategists save time and maximize profits with the most accurate, reliable marketing demographics they can get their hands on. Nielsen Claritas also offers the most comprehensive marketing segmentation tools and services.
Features & Benefits
Our clients build informed target marketing strategies with access to a comprehensive selection of demographic data, including:
- U.S. demographics
- Consumer demographics
- Population characteristics
- Consumer behavior
- Consumer spending
- Employment
- Household demographics
Learn how demographic data from the Industry experts at Nielsen Claritas can make all the difference in your target marketing strategies. Call 866-737-7429.
Update Demographics
View 2008 data
Pop-Facts
The demographic data you need for smart business decisions
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Resources
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Report: Communication Trends
An analysis that details consumer behavior across a wide range of telecommunication products and services
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White Paper: Finding Growth in Challenging Times
An analysis that reveals population expansion opportunities for retail
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Order Demographic Reports
Online reports with 2008 demographics data are now available
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Update Demographics Podcasts
Listen to Nielsen Claritas experts discuss topics relating to the creation of Update Demographics
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Data Literature
View Data Product literature for clients
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LITERATURE
The following documents require Acrobat Reader
> Claritas Update Demographics: 2008 Methodology Summary
> Claritas Update Demographics: The Right Foundation for Effective Marketing Brochure
> Claritas Update Demographics: The Methodology Behind the Data Brochure
> Claritas Update Demographics: Reveal Important Insights about your Market Brochure -
Case Studies
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Products & Services
Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
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