CLARITAS Business Information

The A2Z of B2B marketing intelligence

Overview

Better B2B marketing requires better B2B marketing research. Nielsen Claritas has the solutions that integrate and contextualize accurate, relevant B2B marketing data into your strategies in order to increase your knowledge, competitiveness and profitability.

Features & Benefits

In today’s marketplace, it takes more than good technology, products or competitive pricing to be successful. Nielsen Claritas offers a suite of seamless B2B marketing tools that enable companies to identify, segment, quantify, locate and target their most important customers and prospects.

Technical Specifications

Nielsen Claritas partners with a variety of third-party data sources to obtain databases with detailed business information – from all U.S. companies to shipping centers and bank branches.

Once the data is collected, Nielsen Claritas performs several clean-up steps to maximize the usefulness of the database. These steps include removing duplicate records, researching correct names and implementing conventions, and filling-in and cleaning-up addresses.

Next, Nielsen Claritas applies latitude and longitude coordinates to each record in the database using the given address. This enables customers to plot the location on a map. In conjunction with cartographic cross-reference files, these coordinates are then used to assign geographic codes (state, county, census tract, etc.) to the business location.

As a final step, the business information is summarized at various levels of geography to provide counts of businesses by type for any market area. Business data is delivered to customers via standard reports, point-level and geographic summary data sets (often via Nielsen Claritas software platforms), and/or as a business list for use in direct marketing.

Increase your B2B marketing efforts, call Nielsen Claritas at 866-737-7429.