CLARITAS PrimeLocation

Model your markets, optimize your sites

Overview

Nielsen Claritas PrimeLocation is the first decision support system to fully integrate advanced mapping, modeling and data management capabilities into one unified platform. With this revolutionary site location-specific application, you can make more informed decisions and generate better answers–in less time.

For more information about affordable site location marketing solutions, see Nielsen Claritas' location research services for small businesses.

With its intuitive, high-performance interface and powerful market analysis tools, PrimeLocation answers your toughest marketing and real estate growth questions. You can quickly and effectively:

• Analyze site locations in a highly customized and fully integrated framework
• Create trade areas using methods that mesh with your company’s business practices
• Deploy integrated networks that allow users to share work, data and reports through a common database
• Implement models that optimize your sites and markets

Features & Benefits

PrimeLocation is specifically designed to allow market analysts, planners, marketers and developers to efficiently evaluate their sites and markets.

PrimeLocation's many benefits and features include:

• Macro-to-micro site analysis. Begin with a “big picture” view of an entire market area and progress to a local view of individual site locations in order to ensure that your market development strategies are truly strategic, and estimate demand potential and optimize competitive positioning.
• Versatile “what-if” site planning analysis. With PrimeLocation, analysts can utilize a high-performance spatial engine for fast and efficient geographic data retrieval. Among the many multifaceted capabilities, users are able to locate nearest neighbors, calculate distance and aggregate geographies to create trade areas, and create, synchronize and share scenarios.
• Model-based market and site location analysis. Perform core strategic analysis for distribution planning by “hot spotting” to screen markets, screening sites, forecasting your sales, and optimizing your site networks and markets.
• Standard and advanced customized reporting. PrimeLocation offers comprehensive trade area sample reports that include radii, standard geographies, road networks, user-defined polygons and customer locations.
• Flexible mapping. By leveraging MapInfo’s mapping capabilities, PrimeLocation creates superior advanced presentations, including easy-to-read reports with high-quality maps.
• Customizable data management. Using Oracle technology, PrimeLocation completely integrates client locations, customers, and metrics, giving you the ability to fully incorporate and use as much information as you see fit.
• Production-ready reporting. Create and customize Microsoft Excel reports enhanced with personalized data and embedded maps.

Learn more about the first decision support system to fully integrate advanced mapping, modeling and data management capabilities, call us at 866-737-7429.