market research software


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CLARITAS Software

Software tools to enhance your internal marketing capabilities

Nielsen Claritas offers a wide range of scalable market analysis software tools that cater to all needs–from the power user to the occasional user. Our wide array of Internet and desktop solutions will help you reduce the cost of customer acquisition and grow customer values. Our software tools cover a range of marketing applications from customer targeting, site location to media planning.

Our market analysis software interfaces are easy to use and our solutions can fit the target marketing needs of any organization from small to mid-size businesses to Fortune 500 companies. To ensure that you maximize the value of your Nielsen Claritas solution, we provide a comprehensive network of customer service and support, plus training programs and workshops. Our support is designed to help you fully leverage the power of Nielsen Claritas software solutions.

Software Product Matrix
Business Application
Analyze Sites & Markets
Segment & Target Customers
Ad Sales & Media Strategy
B2B Marketing
Platform
Sophistication
Typical User Company
Price Range
SiteReports
low
 
 
 
Internet
low
Small-Mid
$
iXPRESS
high
 
 
 
PC
middle
Small-Mid
$$
iMARK Online
middle
middle
 
 
Internet
low
Large
$$$
PrimeLocation
high
middle
middle
low
PC
high
Mid-Large
$$$
MarketPlace
low
low
low
high
Internet
lowmid
Small-Mid
$
ConsumerPoint
low
high
high
 
Both
midhigh
Mid-Large
$$$
PrecisionCode
low
low
 
 
PC
low
Mid-Large
$$
AdSelect
 
 
middle
 
Internet
middle
Small-Mid-Large
$$$
BusinessPoint
middle
low
 
high
Internet
middle
Small-Mid-Large
$

market research softwareAdSelect

An Internet-based tool that helps convey the full value of your market to advertisers

market research softwareBusinessPoint

Refine your analytical capabilities, target prospects, and design better B2B campaigns

market research softwareMarketPlace

Access dozens of detailed reports and maps at your fingertips

market research softwareMyBestSegments

Define consumer categories with this comprehensive profile information

market research softwareSiteReports

Analyze your markets, select site locations, and better target your consumers with over 40 report and map selections

market research softwareiMark Online

Perform market and segmentation site location analysis over the Internet

market research softwareConsumerPoint

Find your most profitable customers and prospects for cross-sell, retention and customer acquisition campaigns

market research softwareiXPRESS

Enjoy value and versatility with integrated market data, analytical software and flexible mapping integration

market research softwarePrimeLocation

Make more informed decisions with fully integrated maps, models and data management in a single platform

market research softwarePrecisionCode

Comprehensive lifestyle information that drives customer purchasing

Claritas web servicesWeb Services

Create robust applications with added value

Resources

Products & Services

Products and Services

Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
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