CLARITAS Media & Communications

Identify and capitalize on opportunities to improve efficiency

As a marketer, a media sales company or an ad agency, you know how intensely competitive the world has become. The proliferation of consumer choices combined with the fragmentation of media impacts customers’ loyalty, where they shop and their media habits. Whether your key challenges focus on customer, site or media analyses, you need to maximize your (or your client’s) efficiency to drive revenue, market share and ROI.

No matter whether you concentrate on B2B or B2C marketing, success begins with knowing your (or your client’s) customers. By understanding customers’ needs better, you can tailor your customer acquisition, site location and media planning strategies to reach those most likely to buy, increase customer loyalty and improve customer profitability.

Nielsen Claritas provides easy-to-implement solutions that result in targeted strategies and measurable results for:

  • Media strategy
  • Media planning
  • Media buying
  • Ad sales
  • Customer acquisition, upsell and retention
  • Channel management

In addition to helping you uncover hidden patterns of consumer behaviors like technology adoption and media and purchase preferences, Nielsen Claritas industry-specific segmentation and comparative site analysis tools will enable:

Advertisers and their Agencies

  • Target the best prospects, upsell existing customers and retain the most profitable customers
  • Understand their shopping preferences to locate sites optimally and take advantage of non-traditional distribution channels
  • Apply these marketing targets to media to plan and buy it more efficiently
  • Determine each medium’s reach and audience in a given geography
  • Maximize marketing ROI by versioning creative to appeal to each target

Media Sales Entities

  • Align your ad sales activities to focus on your best advertisers and prospects
  • Match your viewers or readers with the advertiser’s customers to show relevance
  • Compare your medium with its competitors and show cost efficiency
  • Show how well your medium’s coverage aligns with an advertiser’s trade area(s)

Depending on your resources, businesses can choose to work with Claritas on a particular business objective or license data and analytical tools to perform research in-house. Claritas has unmatched client service, support teams and over 35 years of experience to help you leverage your investment.

Learn more about how we can help you with your customer, site and media analyses, call 866-737-7429.

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