Claritas Financial Services
Apply knowledge and insight for growth
Even in tough economic times, financial services companies must seek out growth opportunities to remain competitive. As a result, it is more important than ever for the strongest financial players to be disciplined in the way they spend their marketing and research budgets.
Nielsen Claritas has the industry expertise,financial research and income data, and the tools necessary for banks, credit card issuers and lenders, insurance companies, and investment firms to connect effectively with their markets and their customers. By applying the knowledge, insight and innovation from the industry’s largest consumer financial research surveys, media tracking technologies and analytical toolkits, Claritas can assist companies in making the best decisions about which markets and customer segments to focus on to improve their bottom line.
Claritas can provide the intelligence, financial research and income data to address some of the industry’s most vital trends by:
- Discovering acquisitions and markets that have the greatest potential to produce growth
- Selecting the best sites within a market for de novo expansion
- Optimizing channels for customer convenience and satisfaction
- Creating customer-centric strategies to drive relationships of depth and longevity
- Capturing the new mass affluent and assets of the retirement market
- Selecting the best media in which to reach customers and prospects and drive brand equity
Depending on your resources, you can choose to work with Claritas on a particular business objective – or license data and analytical tools to perform research in-house. Nielsen Claritas has unmatched client service, support teams and more than 35 years of experience to help companies leverage their investment in marketing data, tools and technology to drive growth.
Connect effectively with your customers, call 866-737-7429.
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Resources
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CLARITAS Financial Services Resources
Case studies, articles and podcasts
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Bridge the knowledge gap for the banking, insurance and investment industries
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2008 Update Demographics
2008 Update Demographics Data is now available
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Case Studies
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Products & Services
Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
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