CLARITAS FAQs

Learn more about Nielsen Claritas Marketing Services

Attracting and retaining profitable customers is a critical component of your marketing success. Turning potential customers into actual customers is a huge challenge. Here are a few common marketing questions we can help you answer:

Which of my customers are profitable and how do I find more just like them?

Targeted marketing is a critical component of your marketing success. Attracting and retaining profitable customers and turning potential customers into actual customers is a huge challenge - especially when you consider the multitude of consumer data available. Whether it's business-to-business marketing or business-to-consumer marketing, you need to know your customers. By understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive your audience's decisions, you can successfully tailor your marketing strategies to reach those most likely to purchase your product or service, increase your customer loyalty and improve customer profitability.

Learn more about Customer Targeting

How can I best reach and keep my customers?

Reach your customers with the right message. That's one of those trusted, traditional marketing principles.

Maximize every marketing dollar by focusing your attention on:

• Customers who represent your most profitable and sustainable opportunities
• Giving these customers reasons to stay loyal to you
• Highlighting the products, services and communications you know they value

Claritas can help you develop and apply in-depth insight about your customers' lifestyles and habits and a genuine understanding of their preferences and needs. And we'll help you apply that knowledge to prospecting, screening and recruitment.

The end result: a longer, more profitable relationship with each customer and a greater likelihood of converting prospects to profitable customers.

Which customers are most likely to purchase from me and which products/services do they want?

Target your audience by understanding their behaviors, characteristics and preferences.

Begin with a complete examination of both your customer base and your market. Identify your highest value customer segments and your best new sales opportunities.

Using our renowned segmentation systems and vast data resources, Nielsen Claritas can help you link your customer data to your marketplace, revealing valuable insights including specific product usage, channel preferences, technology adoption, media usage, lifestyle and other consumer behaviors, and life-cycle data.

Then you'll be able to develop a highly effective strategy to:

• Target your most profitable customer segments
• Grow them into long-term customer relationships
• Turn potential opportunities into profit
• Measure, evaluate and fine tune your plan's performance

After identifying your best customers, find the most effective channels to reach them and make your products and services available to them.

How can I use segmentation to determine my marketing opportunities?

Determine your marketing opportunities by examining both your customer base and your market. Identify your highest value customer segments using segmentation and your best new sales marketing opportunities. Estimate your market opportunity – and that of your competitors – by evaluating potential consumer demand for consumer products and services by geography.

With Claritas consumer demand data, you will:

• Uncover new marketing opportunities
• Identify profitable customers and prospects
• Assess potential markets
• Benchmark current performance
• Understand your target segments
• Analyze competitors

What is my revenue potential?

Determine revenue potential by analyzing your markets. Knowing your customers is the key to maximizing your revenue potential. Gain insight into who is likely to buy from you, at what level, and how they want to buy.

Use Claritas segmentation systems and data resources to determine:

• Behavior-based consumer segmentation
• Financial product usage
• Consumer lifestyle
• Consumer behaviors
• Life cycle data

This advanced customer insight is the key to unlocking market mysteries and achieving maximum revenue goals!

How do I analyze my competition?

Fully realize your place in the market by analyzing the competition. Claritas' unique data resources provide benchmarks to clarify your current position and to identify growth opportunities by studying:

• Your markets and your brand
• Your competitors' market share
• Potential by product and service category
• Consumer trends
• Consumer Buying Power data

This advanced customer insight is the key to unlocking market mysteries and achieving maximum revenue goals!

Where are the untapped market opportunities?

Uncover new opportunities. Gain insight into potential markets with Nielsen Claritas' renowned segmentation systems and data resources. You'll discover purchasing behavior and preferences - revealing who is likely to buy from you, which products or services they want, and how they want to buy from you.

Discover new opportunities you never knew existed by gaining knowledge about the prospects in the marketplace. Turn potential opportunities into profit and build effective location strategies that place you where your best customers are. Our wide range of site analysis software, data and analytical consulting services will help you evaluate and score markets & sites according to your business strategy.

How can I increase ROI on my campaigns?

With Claritas, you can optimize your media strategies to minimize risk and maximize efficient exposure to your target customers.

Our site analysis (DMS) group also offers a wide variety of data enhancement, acquisition, and analytical services that can help expedite your next B2C or B2B database or direct marketing initiative. Whether you need assistance with reaching your best customers and targets using targeted mailing lists, understanding or locating your customers by appending Nielsen Claritas data to your files, or identifying the key factors that influence customer demand, they are there to help.