CLARITAS Target Marketing Solutions

Targeting profitable customers and locations–every time

You want to grow a profitable business that consistently outmaneuvers the competition in attracting the best, most loyal customers. To get measurable results, you need to know:

  • Who are my customers?
  • How should I manage my locations to maximize profits?
  • What media will best capitalize on marketing dollars?

We have a passion for precision. Nielsen Claritas is the preferred choice of Fortune 500 companies who wish to optimize their customer targeting, media strategies and site analysis decisions. Combining the most passionate team of industry experts with world-class data, software and services, we deliver solutions that help you identify both ’who’ and ’where’ your best customers and prospects are–with precision. Find out why Nielsen Claritas has been the industry leader for over 35 years. Get closer to your customer with Nielsen Claritas target marketing solutions.

In the News

2009 PMC Speaker Submissions
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Consumer Reaction to the Banking Crisis
Thursday, October 16, 2008
2PM Eastern, 11AM Pacific
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New Leading Indicators of Growth
Thursday, October 30, 2008
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Customer Targeting

Reach the most profitable customers through target marketing, market research and comprehensive segmentation systems. More Customer Targeting >

PRIZM

Lifestyle and behavior precision segmentation
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Site Analysis

Prioritize your best markets and locations for expansion by understanding demographic and consumer demand. More Site Analysis >

Segmentation Systems

Optimize your marketing mix to attract your most profitable consumer targets
More Segmentation Systems >

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