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PRIZM NE Segmentation System

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People living in the same neighborhoods tend to have similar lifestyles, proving the old adage that "birds of a feather flock together" still holds true. To a large extent, you are where you live!

PRIZM NE, Claritas' newest segmentation system defines every neighborhood in the U.S. in terms of 66 distinct lifestyle types using ground-breaking segmentation techniques. You can get a first look at your neighborhood using PRIZM NE using MyBestSegments.com.

Select the segmentation system you prefer and enter your 5-digit ZIP Code–you'll get your neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits.

Visit Frequently Asked Questions for more information about "You Are Where You Live"!

Click the "Learn More" or "Home" tabs to find out about the additional features of MyBestSegments.com!

About Claritas Market Segmentation, Market Segmentation Research, Market Segmentation Data, Marketing Segmentation, and Market Segment Research
Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date demographic data and target marketing information about the population, consumer behavior, consumer spending, households and businesses within any specific geographic market area in the United States. Claritas' target marketing research, customer segmentation profiling and market analysis services are aimed at reducing your cost of customer acquisition and growing customer value.

Claritas is a target marketing information company dedicated to helping you with consumer and B2B marketing, and dedicated to maximizing your profitability with measurable target marketing programs, marketing tools and B2B marketing software. Claritas offers industry-leading market segmentation systems, market analysis consulting services and marketing software applications to help you with site location analysis, site selection, advertising sales and customer targeting.

Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise � all needed to examine market segments and execute profitable target marketing opportunities. Adding demographic software, analysis of consumer markets, and niche marketing intelligence to information reflects Claritas' holistic approach to providing client solutions and our commitment to fostering target marketing innovation.

Claritas maintains an extensive array of: demographic data, consumer data, market segmentation analysis, B2B marketing data, and market segmentation research - all delivered with marketing analysis and demographic software applications through the technology that is best suited to you. The result of our marketing research analysis and consumer profile work allows you to go beyond conventionally accepted target marketing strategies to capitalize on new segment opportunities and existing market potential.

Claritas is a Nielsen company. The Nielsen Company is a world-leading demographic, market segmentation research information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others.

Welcome to Claritas, the world leader in demographics and customer segmentation profiling.